Timberland
Project: Timberland PreciseFit System
Agency: Timberland
Running Time: 90 seconds

Overview: When Timberland launched their new PreciseFit System, a cutting edge technology for customizing the fit of shoes, they needed a combination of 3D animation and website design to promote it. They turned to Hatchling to meet the challenge. Hatchling created a 90 second, 3D animated overview of the technology to be used in self-running, retail, video installations world wide. Additionally, an interactive Flash-based, micro-site accessible from Timberland.com was created using many of the 3D elements from the animation.

Creative: Hatchling visualized 3D animations and motion effects based on Timberland’s existing print materials to stay on-brand and on-message. Additionally, Hatchling worked with Timberland’s staff to come up with a script and storyboard that effectively communicated their message.

Technical: Hatchling modeled the shoes and inserts based on existing CAD files and prototype mockups. To close out the project and to support their sales introduction of the PreciseFit System in the Fall of 2006, we created a series of Flash banners used on AOL, Yahoo, MSN and a number of other leading online portals.