Reebok^®
Project: Reebok Point of Purchase Display
Agency: Reebok^®
Running Time: 1 minute

Overview: When Reebok rolled out a new series of displays promoting it's pump sneakers, they wanted a slick animation to play on monitors in the stores. Hatchling was only too happy to oblige, creating two 30 second spots promoting the pump and the pump 2.0.

Creative: Hatchling used a simple graphic from Reebok's elegant print adds, Hatchling established a 3D space for the shoe to move within. The combination of technical-looking drawings and rough, gritty lines creates a "tech-but-urban" feel.

Technical: Hatchling rigged the shoes with a skeletal system to enable animators to make them to step and "breathe".