Reebok^®
Project: Reebok Investors Conference
Agency: Reebok^®
Running Time: 3 minutes

Overview: Working with the video team at Reebok, Hatchling Studios created five animations for use in a video presentation. The pieces introduced and updated five shoe technologies that Reebok has been developing.

Creative: The client asked for a "tech/product under development" look and feel. The animations needed to play in between research footage as well as show final imagery of the shoes and their special features.

Technical: Hatchling was given CAD files and a few sneakers, and used them to build complete 3D mockups of the shoes and their inner parts.