Prudential Financial
Project: Prudential Financial - Capital Guarantee Funds
Agency: Fuego 5
Running Time: 2 minutes

Overview: Hatchling was contacted by Fuego 5 to create an engaging animation for Prudential's Investment business promoting their Capital Guarantee Funds program. A collaborative creative process ensured that the vision was met, and the execution was unique and engaging.

Creative: A 'cool' retro visual aesthetic was supported by a calming voice-over narration and retro-surf music. Enhancing the metaphor of 'riding' an investment fund through a duration of time. The 2D animation included a character representative of an investing individual, a mix of situational animations with the character as well as a selection of text and graph animations.

Technical: 2D animation created using Flash technologies. Finished product was available online as well as on DVD for target users.