Liberty Mutual^®
Project: "The N'Done Twins"
Agency: Liberty Mutual^®
Running Time: 6 minutes 40 seconds

Overview: When Liberty Mutual wanted an innovative training tool, Hatchling introduced them to the N'Done twins. The robotic siblings take very different approaches to production, illustrating the do's and don'ts of time management through their (mis)adventures. Liberty debuted the animation internally at a Quality Assurance seminar to reinforce their key ideas in a new and creative way.

Creative: The simple, elegant render style coupled with the quick, cartoon-ish movements help make The N'Done Twins feel more like entertainment than a corporate training video. But subtle details, like color shifts and musical foreshadowing, help drive the message of proper process home.

Technical: In order to meet Liberty's high expectations for quality while sticking to a tight schedule and budget, Hatchling took some creative license. For example, all of the robots move on wheels or treads rather than legs to save animators the task of making them walk. The line rendering style also helped reduce render time.