Fisher Price^®
Project: Battle Castle
Agency: Young & Rubicam^™
Running Time: 6 seconds of a 30 second spot

Overview: To advertise the fantastic Battle Castle toy, Young and Rubicam wanted to create a fantasy world that young children could visit. Working closely with Wreckless Abandon and director Mike Bannon, we built a 3D replica of the client's toy, set it in fictitious Scottish moors, and sent a child running towards it.

Creative: The client wanted a look and feel that was photoreal and yet saturated and dreamlike at the same time. We kept this in mind as we created the rich environment and textures for the shot.

Technical: Hatchling Studios built a 3D version of each piece of the toy and then virtually assembled the castle as one would piece the toy together. The child actor was shot over Green screen before Hatchling tracked the camera motion to the 3D camera. Both elements were then composited together for the final shot.